| 摘要: |
| 今天对大学进行排名已经不再是单纯的学术研究，而是充斥商业化的因素。商业化的大学排行榜是怎样出炉的，它的运作遵循什么样的商业模式？本文以世界上著名的《美国新闻与世界报道》杂志大学排行榜为例，对其背后的商业模式进行分析。 |
| 关键词: 大学排行 《美国新闻与世界报道》 商业模式 |
| DOI： |
| Received:July 19, 2012 |
| 基金项目: |
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| The Business Model Behind the University Rankings: A View of U.S. News & World Report |
| Shi Yang |
| (Institute of Higher Education, Fudan University, Shanghai〓200433) |
| Abstract: |
| Today the university ranking is no longer a purely academic research, but filled with commercial factors. How does the commercialization of university rankings come out, what kind of business model does its operation follow? The paper’s research takes the world famous U.S. News & World Report as an example, and tries to analyze the business model behind University ranking. |
| Key words: University rankings U.S. News & World Report Business model |
